Investment Management

customized portfolios, risk management, and

long-term wealth strategies tailored to your goals.

The Support You Deserve

Investing is one of the most important ways to build long-term wealth

Market headlines, economic uncertainty, interest rate changes, and the overwhelming number of investment options can make anyone feel uncertain about what to do next. Many investors wonder if their portfolio is properly diversified, if they’re taking too much risk, or if they’re missing opportunities that could help them reach their goals faster.

At Falstad & Associates, we believe successful investing begins with clarity, discipline, and a long-term perspective. We take the time to understand who you are, what you care about, and what financial future you’re trying to create. Whether you’re planning for retirement, saving for your children’s education at Illinois State University, building generational wealth, or managing complex assets as a business owner or executive, your portfolio should reflect both your goals and your values.

Our investment management clients across Bloomington, Normal, Peoria, Champaign, and Central Illinois rely on us for a steady, research-driven approach that stays focused on what matters most — your long-term financial security and peace of mind.

Comprehensive Solutions for Every Need

Custom Portfolio Design

Every portfolio we build is shaped around your risk tolerance, investment timeline, liquidity needs, tax situation, and long-term goals. We begin by assessing your full financial picture: retirement plans, taxable accounts, pensions, real estate, business interests, and cashflow needs. Then, we design a diversified investment strategy that fits your unique circumstances. Whether you prefer a conservative, balanced, or growth-focused approach, our portfolios prioritize clarity, transparency, and long-term discipline.

Professional Asset Allocation & Diversification

Asset allocation is the single most important driver of long-term investment performance. We blend stocks, bonds, ETFs, and complementary asset classes to create portfolios resilient across market cycles. By diversifying across sectors, geographies, and investment styles, we aim to reduce volatility and improve long-term outcomes. During times of economic uncertainty, our clients appreciate having a plan that is intentional and structured — not emotional or reactive.

Ongoing Monitoring, Rebalancing & Active Oversight

A portfolio is not a “set it and forget it” tool — markets change, your life evolves, and your strategy should adapt with you. We monitor your accounts regularly, adjust for market fluctuations, rebalance to maintain your target allocation, and proactively respond to economic trends. This helps reduce risk drift and keeps your investments aligned with your long-term plan. During volatile markets, our advisors serve as a steady hand, helping prevent emotional decisions that can harm long-term returns.

Tax-Efficient Investment Strategies

Keeping more of what you earn is essential to building long-term wealth. We coordinate your investment strategy with your broader tax plan, helping manage capital gains, integrate tax-loss harvesting, select optimal asset location (taxable accounts vs. IRAs vs. Roth), and structure withdrawals efficiently in retirement. Our investment and tax planning teams work together to support your strategy across every phase of life.

Integration With Your Comprehensive Financial Plan

Unlike standalone investment advisors who focus on returns alone, we integrate your investment strategy into your full financial life — retirement, estate planning, insurance, charitable giving, and tax planning. This holistic approach ensures your portfolio doesn’t work in isolation. For example, a pre-retiree may need a strategy that supports Social Security timing decisions, while a business owner may require liquidity planning for succession purposes. Everything ties together with purpose.